NYSE Euronext

The world's first transatlantic stock exchange needed redefining with a new energy, culture and relevance. Re-inventing it, simply by referring to it in the same way WSJ, MSNBC and CNN do…”the big board”. We created a fully integrated campaign that included print and engaging digital that ran in several countries.


We convinced worldwide financial publications including WSJ and FInancial Times to let us run creative ad placements on their stock index pages.

Visual Thesaurus 

CEOs and traders explain their language to us.